Sunday, May 24, 2009

Paid Search Marketing and Search Engine Optimisation

Before embarking on a Paid Search Marketing (PSM) campaign it is advisable to fine tune your website for search engine optimisation (SEO). This article outlines how search engines manage to rank websites and what you might try in order to improve your ranking.
There are two ways to improve site rankings. These are the nice way in which you are open and play fair, and the bad way in which you try every trick in the book to fool the search engine into giving you a higher ranking than you deserve.

No comments: